Things get Messy at Golden Bear
Shropshire toy distributor Golden Bear is set to launch a new range of products based on a popular children's television show.
Messy Goes To Okido, the CBeebies programme about a friendly monster that lives under a bed, is now set to be launched as a "plush", or soft toy, by the Hortonwood-based company.
The new soft toy will be launched for the autumn/winter 2016 period, and will be based on the hit series.
"The creativity and characterisation explored within the TV series has given us the opportunity to develop a themed plush range, which will enable children to bring the cute and curious Messy to life in tactile and huggable form," said Katherine Pierce, senior licensing and marketing manager at Golden Bear.
"With fantastic stories, engaging concepts and programme content, Messy goes to Okido will form a natural extension to our expanding portfolio for 2016."
"We've been truly taken aback by the audience reaction and ratings for Messy goes to Okido," added Jules Coke, chief executive at Doodle Productions which makes Messy.
"We're thrilled that Golden Bear will be bringing Messy to cuddly life. Forget the kids – everyone in the studio wants one too."
As one of the top 20 manufacturers in the toy market, Golden Bear's portfolio includes pre-school brands such as Twirlywoos, In the Night Garden, Hey Duggee, Something Special, Peppa Pig, JCB, Forever Friends, and CBeebies.
