Celebrity baker impresses the ladies of Whitchurch WI
He has found fame for his role in the hit BBC television show Victorian Bakers.
Now John Swift, from Clee Hill, has entertained more than 100 WI members with a talk about his time on the programme.
Mr Swift is the fifth generation to be involved in south Shropshire family business, Swift's Bakery.
He gave a talk in Whitchurch Civic Centre, where women from a host of WI groups based in the north of the county met for a group meeting hosted by Whitchurch WI.
Shirley Evanson, president of the WI group, said Tuesday's event was attended by 106 ladies and hailed the talk a success.
"It was absolutely fantastic," she said.
"It was a very good talk about his experience on the TV show.
"It was very informative and John is very interesting. He is clearly passionate about bread and baking.
"John brought us lots of bread, which was very popular and sold very well."
Ms Evanson said the get-together was an annual event held between WI groups in Prees, Whitchurch, Edstaston & Coton, Calverhall and Ightfield, Woore and Tilstock.
"We also had members from Marbury, Wem, Worthenbury, and Chorlton and Cuddington," she said.
"We take a turn doing it yearly and this time it was the turn of Whitchurch. We have a right old mix of speakers.
"The good thing about a big get together like this is you can afford to pay a bit more for the speaker, whereas usually you can only pay so much."
Tuesday's event also featured cheese and biscuits, homemade cakes and a raffle.
Mr Swift, 35, starred in the three-part BBC series in January, which aimed to show what tastes Victorians would have experienced and the conditions they worked under.
Each episode covered a different time in history, starting in the 1830s when bread was vital to the survival of the nation and absolutely everything was done by hand.
The series then covered the tough times of the industrial revolution during the 1870s right up to the dawn of modern baking at the turn of the century.
Swift's Bakery was set up in 1863 by Mr Swift's great-great-aunt, Harriet Swift, who was making more money than her labourer husband at the time.
