In pictures: New bookshop in Shrewsbury aiming to attract young readers
A children's bookshop has opened in Shrewsbury town centre.
Button and Bear is a family-run business by Louise and Jon Chadwick and their four daughters, Emma, Becky, Lucy and Ellie.
They also employ four part-time staff.
The shop opened on Castle Street last month wth a special appearance from the Gruffalo.
The bookshop has a feeding area for mothers and babies, a baby changing area and a small activities area for parents and children.
Downstairs there is a woodland themed room for story times and special events.
"It's a complete change of pace to my previous work, but I love it," said Louise. "The challenge of something new is great and our shop is in a great location with a lot of footfall.
"For the business to be successful, we must get people to want to come into the bookshop."
A series of events are planned at the shop such as their regular Rhymes in the Woodland free event.
