Birmingham NEC investing in digital displays
The Birmingham National Exhibition Centre is investing more than £4 million in new digital displays with flexible text and graphics.
They are the start of a digital revolution which will transform the look and feel of the venue and wider campus to improve the experience of the seven million people who visit each year.
The first step in the transformation – which began in January 2018 and will last 18 months – will see 185 high-specification LED and large format display technology screens installed at key locations throughout the site. The displays can be used for a variety of purposes including wayfinding, advertising and information .
Kathryn James, managing director for NEC Group conventions and exhibitions said: “We are committed to continuously improving the customer experience and the digital project has been driven by customer-focussed research. We asked visitors, exhibitors and organisers what would make their NEC experience even better – and the results have helped us shape the whole programme.
“We found that visitors wanted more directional signage and information that related to what else they can do on campus. Thanks to this future-looking project, we can now excite visitors about the event they are attending from the moment they arrive, but also help provide essential information about their visit. This means they can keep their focus on the event they are attending and also enjoy everything the NEC campus has to offer.”
Sp far digital displays have been installed at key entrance points including the bridge link entrance from Birmingham International train station, hall entrances and a revamp of the roundabout at the main Piazza entrance.
Future installations include in-hall catering outlets, car park pathways and roads leading into site.
