Disney+ cuts launch bandwidth by 25%
The streaming service is due to launch next week.
Disney’s new streaming service will launch in the UK with at least 25% less bandwidth.
The Walt Disney Company’s chairman of direct-to-consumer and international Kevin Mayer said the decision was made in response to a request from the European Commission.
Disney+ will be home to films and shows from Pixar, Marvel, Star Wars and National Geographic, as well as Disney, when it launches in the UK on Tuesday.
It comes after Netflix said it would temporarily reduce the quality of videos on its platform to ease pressure on internet service providers during the coronavirus outbreak.
Mr Mayer said: “In line with Disney’s longstanding commitment to act responsibly, we are responding to the request of European Commissioner for Internal Market Thierry Breton to work together to ensure the smooth functioning of the broadband infrastructure.
“In anticipation of high consumer demand for Disney+, we are proactively instituting measures to lower our overall bandwidth utilisation by at least 25% in all of the markets launching Disney+ on March 24.
“In the coming days, we will be monitoring internet congestion and working closely with internet service providers to further reduce bitrates as necessary to ensure they are not overwhelmed by consumer demand.
“We look forward to the launch of Disney+ and hope it will provide a much-needed respite for families in these challenging and trying times.”
Disney+ will launch in the UK on March 24.
