Is pub's 98p brekkie the county's cheapest?

Is this the cheapest breakfast in Shropshire? Landlord Trevor Cadd certainly thinks so. The gaffer at The Fountain, in Wrockwardine Wood, is serving beans, bangers, bacon, egg and toast for a sizzling 98p.

His locals are lapping it up with about 15 of them queuing for the big breakfast every Saturday morning. Mr Cadd said: "We started doing the Saturday breakfasts around six months ago and they've gone really well.

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"Because of the credit crunch, people are still counting the pennies so we wanted to give our locals a bit of value for money.

"They can enjoy a good, old-fashioned fry-up for less than a quid - we think it's the best value meal in Shropshire."

Mr Cadd, who runs The Fountain with his partner, Lisa Young, said the breakfasts were a hit. "Some people come in here for their breakfast and then they're off. We don't blame them. If they were buying everything separately from the supermarket it would cost much more."

Mr Cadd seems to be onto a winner - but is still managing to make a slim profit. A quick sweep of local supermarkets proved that it's possible to put ingredients on a plate for less than 98p.

Tesco value eggs cost 10p each, Tesco chipolatas cost 6p, a rasher of Tesco bacon costs 10p, a dollop of beans is about 5p, a slice of bread is around 2p and a smear of butter 1p. Even with costs associated with cooking and preparation, Mr Cadd can still make a small profit.

He added: "We're a good, honest 'locals' pub. We have a family environment and we have a lot of very loyal customers. The breakfasts are a way of giving people great value for money. We don't know anyone who is charging less for food than us."

Mr Cadd added that other pubs and cafes were serving food similar to that on offer at The Fountain but charging two or three times more. He said the pub also offered cut-price Sunday dinners, starting at £2.95 per person.

By Andy Richardson