Shropshire Star

2012 Olympics mascot is a county boy

[gallery] The new logo for the London 2012 Olympics has been unveiled - and he's called Wenlock after the Shropshire town where the modern Olympics movement began.

Published

Meet Wenlock, the colourful character putting Shropshire at the heart of the 2012 Olympics.

Olympic gold medallist Jonathan Edwards revealed the news that one of the mascots for the London games had been named after Much Wenlock at a ceremony held in Much Wenlock's Priory Hall last night.

The London Organising Committee of the Olympic Games said Wenlock the mascot was a tribute to Dr William Penny Brookes, who founded a precursor to the modern Olympic Games in 1850.

And Mr Edwards, also a world champion and world record holder, said he wanted the Much Wenlock story to inspire the rest of the country.

He said: "It's a special place with a special story to tell.

"I think Much Wenlock is an example - it's about the good and the positives of taking part in sport, arts and culture and how those values can lead to the development of young people.

"Wenlock has played a very important part in the genesis of the Olympic movement and that will come to greater prominence now with the naming of the mascot."

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