Anger as Muller pull plug on Market Drayton race

A major running event in Shropshire, which is backed by dairy giant Muller, has been cancelled by the company, it was revealed today. A major running event in Shropshire, which is backed by dairy giant Muller, has been cancelled by the company, it was revealed today. Now fed-up runners who had already entered the race have vowed to boycott the firm's products in protest at its late cancellation. The company has pulled the plug on the popular Muller 10K, which was to be held in and around Market Drayton for the eighth time on May 8. Last year, the event attracted about 1,500 entrants, but Muller said today it had cancelled the event to free up staff time to work on other voluntary and community projects. Richard Stewart, from Whitchurch Whippets Running Club, said about 600 runners had already entered the 2011 event. He said: "This has caused a lot of inconvenience to many people." Full story in today's paper

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A major running event in Shropshire, which is backed by dairy giant Muller, has been cancelled by the company, it was revealed today.

Now fed-up runners who had already entered the race have vowed to boycott the firm's products in protest at its late cancellation. The company has pulled the plug on the popular Muller 10K, which was to be held in and around Market Drayton for the eighth time on May 8.

Last year, the event attracted about 1,500 entrants, but Muller said today it had cancelled the event to free up staff time to work on other voluntary and community projects.

The company said the event had become a victim of its own success.