Let's put Shrewsbury on the map. Oh, hang on. . .

Do me a favour - go and get a map. A road atlas will do. But it needs to be a map of the UK. Off you go. I'll wait.

Dum de dum. Tiddle-de dee.

Ready? Good.

Locate Birmingham. Got it? Now find Wrexham (hint - it's in Wales). Found it? Great. Find a point half-way between the two. Now move slightly towards Wrexham and look to the left. What do you see? Is it Shrewsbury? That was easy wasn't it?

But Shropshire Council (which has no money) has decided to spend £25,000 of your money on two design companies to 'put Shrewsbury on the map'. I, like you, already have a map and it already has Shrewsbury on it.

Shropshire Council has decided the companies are needed to help increase tourist revenue in the town. They want income to increase to £210 million by 2015 and visitor numbers to double to 2.6 million.

The consultants say other towns already have a hook - Ludlow has food, Wenlock has the Olympics - and they need to find Shrewsbury's hook. If only one of the most famous Britons in the history of the world ever had been born here. Maybe that would help? If only we'd had that to build on for years.

Or a really successful folk festival that just keeps getting bigger and bigger and is attracting chart stars like KT Tunstall.

Or a big park where open air gigs by people like Jessie J could be put on (as long as people don't complain about the noise). It'd be even better if that big park had a big river that could host some sort of regatta.

The group Destination Shrewsbury says it hopes that finding a brand for Shrewsbury will bring the visitors in.

That group again: Destination Shrewsbury. Its remit? 'Destination Shrewsbury is a partnership organisation with responsibility for promoting business and tourism in Shrewsbury'. That being the case, do we need consultants to do the same job?

Having said that, it is clear something does need to be done. We all know what Shrewsbury has to offer. I've listed some things - you can probably think of dozens more. But, for some reason, that message doesn't always get across to the less blessed people who have to put up with not living in Shropshire (you have to feel sorry for them).

If these consultants are able to identify things we've all missed and come up with a co-ordinated attack to bring the staycation cash into our town, then it's going to look like £25,000 very well spent indeed.