110,000 tune in to Radio Shropshire
More than 100,000 people in the county – almost one-third of its population – are tuning into Radio Shropshire each week, new figures have revealed.
The latest Radio Joint Audience Research (Rajar) report, which was published yesterday focuses on the final three months of 2012.
It showed that 110,000 people living in the county tuned in to Radio Shropshire each week.
The figure equates to 29 per cent of the overall adult population of Shropshire, which is 379,000 people.
Station bosses are celebrating the figures – which are well above the averages recorded by BBC local radio stations across the country.
Nationally, BBC local radio stations reach 17 per cent of the adult population each week. Radio Shropshire also outperformed other local stations when it came to the amount of time people listened to the station.
While the average BBC local radio listener spends an average of nine hours per week tuned into their station, in Shropshire the recorded figure stands at 10.5 hours every seven days.
Tim Beech, managing director of BBC Radio Shropshire, took to Twitter to thank listeners.
He said the audience figures were 'excellent'. And he said he was 'very grateful to listeners' for their support.
Meanwhile, Free Radio – which changed its name after previously being known as Beacon – also proved popular with Shropshire listeners.
The station reached 92,000 people per week – 26 per cent of the population. The average amount of hours each listener spent tuned into the station every seven days was recorded as 8.2 hours.
Across the country, 47 million adults listened to radio shows in the last three months of 2012 – up by 340,000 on a year earlier.
