Domino's Pizza advertising tactic in Telford under review after being banned in one city

But now the human Domino's Pizza billboards could become a slice of history after being scrapped by a pizza chain in one city centre.

Domino's Pizza has stopped the advertising campaign in Nottingham after it attracted a string of complaints.

And, following controversy in Telford, the future of the advertising campaign is under review here as well.

The firm has been paying staff to stand by main roads in Telford wearing sandwich boards shaped like huge pizza boxes.

But claims that the walking adverts have been distracting motorists by dancing and shouting out "pizza" prompted a visit by council staff to the company's regional manager.

And one driver has even made a complaint to police that the over-exuberant staff, operating in Oakengates, Hadley, Ketley and Shifnal, were putting off motorists and causing the danger of a crash.

Similar concerns have now led to city councillors in Nottingham to ban the form of advertising after the walking billboards were branded "degrading, exploitative and a serious distraction to traffic".

An area manager for the pizza company in Telford, who refused to be named, said he believed the 'wobble boards' had now been scrapped.

But Tanya Martin of Domino's, today insisted the tactic has not been dropped but would be reviewed depending on the location. She added: "We will continue to use wobble boarding as part of our marketing activity as it is a great way for us to get our advertising messages across to our customers."

Confused motorists have taken to social media to question the style of advertising, asking if it really does encourage people to order a pizza.

Wayne Lawrence, said on Twitter: "People standing at numerous roundabouts in Telford wearing Domino's sandwich boards and trying to keep warm does not make me want to buy pizza."

Domino's chiefs admitted they often use this form of advertising but said their workers are fairly paid.