Ironbridge mother's online post mocking ad goes viral
An Ironbridge woman has become an internet sensation after her post mocking models in a clothing label's magazine went viral.
Ania Usewicz O'Riordan, 43, posted the photograph of British retailer Boden;s Christmas catalogue with a glamorous, scantily-clad model lifting decorations out of the attic.
Her joking status has now been liked more than 17,000 times and has caused a sensation, with mothers across the country taking pictures of themselves imitating the woman in the ad, on step ladders in their undies getting down the Christmas decorations.
In a post on the company's Facebook page, Ms Usewicz O'Riordan, said: "I know you're an aspirational brand but I think whoever thought this was a realistic portrayal of your customers (getting the decs down from the loft), was hitting the egg nog hard and early!
"Where is the dust that's followed her down from the loft? Why is she in her underwear? And please tell me how on earth she found time to fake tan her legs and get them waxed?
"If you ever need a more realistic representation of your average customer, ie a 43-year-old working mum who is 5ft 3 short with dark circles under her eyes, wearing leggings and a big baggy jumper who is usually covered in all manner of substances including her toddler's lunch, sick etc I'm your woman."
The post has been liked over 17,000 times and had around 700 comments since it was uploaded two weeks ago.
Boden were quick to respond to the post and sent her a gift, writing: "Thanks for the post Ania, you did make us smile. We have also passed on your comments to the marketing team."
