Call put out for more social care workers
A Shropshire care company boss has launched a new campaign to address the local shortage of care workers in the area.
Jason Warren, who owns and runs the Telford, Bridgnorth, Market Drayton and Newport office of at home care provider, Home Instead Senior Care, has recently launched the campaign 'You Can Care'.
The campaign will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about how rewarding working in care can be.
According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.
Home Instead, who specialise in care for older people in their own homes, is hoping to fill 100 jobs in 2018 in order to keep pace with demand.
Mr Warren said: "With the 'You Can Care' campaign we want to champion caregivers and show the world how much of an impact these wonderful people make with the work they do.
"It is also important to us that we show how a career as a caregiver, working for a company that genuinely, actively cares about its employees can be really rewarding.
"We have many amazing caregivers delivering care to the elderly in our community. Although they are all unique individuals they possess common traits - patience, kindness, empathy, attentiveness, dependability and integrity."
The hashtag #youcancare has been created to support the campaign.
As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.
