Asda extends customer loyalty programme to more stores
Asda is extending its ‘Asda Rewards’ loyalty app trial to customers in 16 stores, including five in the Black Country, in the following a successful pilot with staff in the same stores last month.
Customers at selected stores across the West Midlands and West Yorkshire can now download the app on their smartphones and begin to build up a ‘cash pot’ each time they purchase a ‘star product’ or complete an in-app ‘mission’ when shopping in one of the 16 trial stores.
Customers using the app will be able to earn rewards when buying selected branded and Asda own-label star products, including many core everyday grocery lines, beers, wines, spirits and household cleaning and pet products.
Customers will also be rewarded for shopping across a range of brands, such as Cadbury’s, Heinz, Pampers, Budweiser, Gillette and many more.
The Black Country stores involved are Cape Hill, Smethwick; Darlaston; Great Bridge; Halesowen and Oldbury.
Birmingham stores at Barnes Hill, Perry Barr and Queslett, Great Barr are also included.
The in-app missions include buying five fruit and veg items to unlock their “five a day badge” and be rewarded £1 into their cashpot or spending £15 on pet products to get £3 back as a reward.
Customers will see their cash pot build in the app every time they shop for star products or complete a mission, and they can redeem their cash whenever they choose by creating a voucher with the money they have saved. This can then be used on their next shop or saved up to pay for a full shop in the future.
As the festive period approaches, customers will also have access to special Halloween and Christmas missions to complete and earn.
As the trial develops, Asda aims to customise offers so customers can earn pounds for buying their favourite products, or rewards for buying products that are environmentally friendly.
The staff trial saw 2,000 from the 16 stores sign up to the programme and their feedback has helped shape the app ready for the next stage.
Matt Mclellan, Asda's vice president for customer proposition and planning, said: “We know our customers want the best possible value when shopping with us, especially as household budgets become stretched. Our Asda Rewards trial rewards our loyal customers with pounds not points for buying the products they love. We hope that our customers will enjoy building up their cash pot during the trial and spending it on whatever they like in store – or saving it for the all important Christmas shop.”
