Shropshire Star

Salons, butchers and children's play centre celebrated in Telford High Street Heroes awards

A total of 25 businesses in Telford & Wrekin have been named 'High Street Heroes' after being nominated by customers.

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25 High Street Heroes have been announced in towns across Telford & Wrekin nominated by local residents, members of the public and businesses who use their services and feel they make a valuable contribution to the local community.

Councillors presented business winners with trophies and certificates in six borough towns including Dawley, Ironbridge, Madeley, Newport, Oakengates and Wellington in the run up to Small Business Saturday on Saturday, December 7.

The annual, national campaign encourages shoppers to go local in the run-up to Christmas.

Sharon Shenton, centre, owner of Dale End Café in Coalbrookdale receives a High Street Heroes award from Councillor Ollie Vickers and Councillor Carolyn Healy
Sharon Shenton, centre, owner of Dale End Café in Coalbrookdale receives a High Street Heroes award from Councillor Ollie Vickers and Councillor Carolyn Healy

Nominations for the latest round of High Street Heroes opened in September and over 900 nominations were received.

High Street Heroes range from hair salons, cafes and butchers to pubs, dance companies and clothes shops. This year, there was also an award for Wellington Market which received a high proportion of votes overall for a number of different traders.

Councillor Ollie Vickers, cabinet member for the economy, said: “We’d like to congratulate all the businesses who have been named as High Street Heroes for 2024 and the positive impact they have had on our high streets – encouraging people to shop locally.

“Although these remain challenging times for our high streets, these businesses have excelled and continue to make a difference to local people and communities.

“We are delighted to present each of these businesses with their awards in the run-up to Small Business Saturday which encourages people to support local businesses.

“Our small high street businesses are so important across Telford and Wrekin and their value is recognised by Telford & Wrekin Council through these awards which are voted for by customers and other businesses which benefit directly from their services.”

The 2024 High Street Heroes winners are as follows:

Dawley: Amanda’s Ow Bist’Ro, Small Talk Nurseries TelfordSweetcheeks Academy & Beauty Salon, Elephant & Castle

Ironbridge: Moonshine & Fuggles, The Little Christmas Shop & Mrs Claus’ Kitchen, Dale End Cafe, Severn Hospice

Madeley: Big Street Little Feet, Salon 72 Hair & Beauty, Dolce Beauty, Yutopia Spa

Newport:The Travel Store, Immi’s Cakes & Bakes, Pretty PudsCatherine’s Bakery

Oakengates: Shelly’s Creations, Business Retreat Boutique, Pamper Me PrettyTelford Academy Of Performing Arts

Wellington: Man About Town, Park Street KitchenBoardroom Gaming CafeAnthony’s of Wellington, Wellington Market