We visit the award-winning Shropshire cafe where it really is Christmas every day - but it’s shut on December 25!

Meet the woman who celebrates Christmas EVERY DAY - running Britain's only all-year-round festive café.

Kim Warren, 42, opened up the Yuletide café as an extension to the Little Christmas Shop which she also runs in Ironbridge, last year.

Since then she has been awarded a Pride In Our High Street award for her business which has exploded in popularity over the last 12 months. 

Kim sells mince pies, Christmas pudding, fruit cakes and turkey and cranberry sandwiches with all the trimmings whatever the season or weather. 

And ironically the only day of the year Kim shuts up shop is December 25 when she puts her feet up with her family at home nearby.

Despite having festive tunes blaring all day long she says she and her staff never get bored of them as they all, luckily, "absolutely love" Christmas. 

The café offers a Christmas themed afternoon tea filled with turkey, brie and cranberry sandwiches with Christmas cake for £24.99.

Kim said: “Since last year, it has grown in popularity and our afternoon teas get booked up really quickly. People still come in January. We even won a Pride In The High Street Heroes award from the council, where people vote for their favourite shops in the area.

"We were named as one of the best Christmas shops in Britain by a national newspaper and have been on ITV's This Morning, so its gone a bit mad really. But why not Christmas all year? Everyone loves Christmas and it’s something different and I thought there was a gap in the market and it worked.

“I had a smaller shop and I felt like I needed to expand so I moved to a bigger shop. I do festive food all year round. This is the first one to do Christmas food and decorations all year round. We’re serving turkey, mince pies, and Christmas cake. We do adapt a little throughout the year. 

“We have bakers who do it from scratch. We do more classical jazz music throughout the year and then Christmas music. We do sometimes start playing the favourites. 

“We don’t really take notice of the music because we’re busy. It’s like white noise. We have our favourites, but we are always on our feet and busy.”

Kim says a lot of her customers are tourists and that her business is booming after an emerging trend which sees holiday-makers buying souvenir Christmas presents.

She said: “It's very popular, we’ve got a local following so we see repeat tourists. Back in the day people used to collect magnets and spoons, but now people buy Christmas decorations.

"Its what our family used to do, wherever we went in the world, we would buy a Christmas decoration on holiday. So I thought it would be a good opportunity to open a Christmas shop in a World Heritage Site as tourists come here. When we opened, people said we wouldn't last five minutes.

"But they love us. There is a trend to get a Christmas present from wherever you go, so we have the tourists who come to Ironbridge and locals who visit regularly, too.

"I did not think I would grow out of the old shop but we did. People love it here, they come in and film the place for their social media."

She reveals her secret to keeping her pigs and blankets fully stocked is to think ahead and order all her stock in January. 

Kim added: “You have to just be very, very organised. Everything gets ordered in January, we try to support small independents. 

“It’s something different, we serve this all year round, people love it and no one else has got that in the UK."