Mobile TV deal is on the button

ROK Entertainment Group, the global mobile technology and applications development company based near Albrighton, has reached an agreement to add CNBC Europe to its mobile TV content portfolio.

ROK, whose joint founder and chairman Jonathan Kendrick is from Bridgnorth, specialises in the provision of high-quality live and on-demand mobile TV streamed over existing 2.5G and 3G networks.

The company is currently deploying its white-label services to more than 30 selected mobile operators worldwide.

"We're delighted to have CNBC Europe as a flagship channel on ROK TV," said Jonathan. "As we know there is a huge and as-yet untapped demand for live and instantly-available business and financial news amongst our mobile TV customers."

The mobile TV market is forecast to grow into a multi-billion dollar industry within the next few years.

"There are 2.8 billion handsets in use worldwide at present - representing more viewable screens than all the TV sets, all the computer screens and all the cinema screens in the world combined," he said.

"It's is vital that we offer this fast-growing mobile TV market the very best content available, both live and on-demand. CNBC Europe fits the bill magnificently as it allows subscribers to catch-up with the latest business news when on the move."

Commenting on the deal, Martin Kay of CNBC said "ROK TV is a great partner for us to deploy our channel into dozens of mobile operators around the world because of its international reach, and because it is not limited to 3G operators."

In May 2007, ROK agreed to be acquired by US publicly-listed company CyberFund, Inc (OTC: CYFD) in a Share Exchange Agreement.

With 150 staff and offices in the UK, US and China, ROK has filed more than 40 international patent applications for its suite of mobile technologies and applications.