Mid Wales brewery bosses brew up Co-op deal
A Mid Wales microbrewery is celebrating after pulling in a contract with the Co-op to supply an estimated 20,000 pints of ale in a year.
Bosses at Monty's Brewery said the development came at just at the right time.
Founded by Russ and Pam Honeyman, who is the head brewer, the Montgomeryshire-based business will supply its Moonrise ale and Sunshine to around 80 shops.
It is the first contract Monty's Brewery has won with a national retailer.
The Co-op said it was committed to doubling the number of its small and micro suppliers and it has launched a small producer charter to support and provide opportunities to champion local suppliers. Simon Dryell, ranging manager for the Co-op in Wales, said: "It's exciting to collaborate with breweries such as Monty's.
"The quality, passion and innovation of small producers makes these prized local products and we are delighted to give them pride of place in our stores.
"We know that the provenance of food and drink really matters to our customers. We are committed to investing in the Welsh economy and providing new opportunities to showcase and celebrate Wales' fantastic local food and drink producers."
Sunshine was the first recipe created by Mrs Honeyman.
Mr Honeyman said: "This is very exciting news, we are delighted to be working with the Co-op. Moonrise and Sunshine are our flagship ales and to reach more Welsh communities is a great opportunity, building awareness of our brand and opening up new markets for our business.
"This development has come at the right time for Monty's and can play a part in moving our business to the next stage, especially as people frequently ask us 'where they can buy our beers'. We pride ourselves on taste and quality and we know that this is an approach shared by the Co-op."
