Shropshire Star

£1m nationwide investment set to breathe life into Telford Just for Pets store

A Telford pet supplies store is to get a new look as part of a national £1 million re-branding.

Published

Specialist pet retailer Just for Pets has unveiled a two-year re-brand strategy just eight months on from when the chain was threatened with closure.

The first site to get a new visual identity was its flagship store in Coventry on June 2 and it will now be rolled out in a phased approach across its 15 stores, with launch events at each including the one at Ketley.

Steve Brown, managing director at Just for Pets, said: “The Just for Pets proposition has always put passion for pets at the heart of our business and at a time when many other well-loved retailers are closing, we have chosen to invest in our high street offer to create an exciting, engaging, and evolving experience that gives our customers great products, service and advice that will enhance the wellbeing of pets and their owners.

“Our staff can’t wait for our customers in Telford to come and experience our store. Even if the sign above the door hasn’t changed just yet, a lot has changed inside with new products and ranges, even greater levels of staff expertise and much more and so make sure to visit soon!”