Ludlow Farmshop: Food centre opening after major facelift

Following months of analysis, consultation and design, the new Ludlow Farmshop will have a new logo, and messaging that represents what the business is.

The centre is inviting people to join in with celebrating the opening of Ludlow Farmshop at 10am on Thursday, after a short closure, when there will be the chance to win a bespoke hamper filled with products worth £250.

Jon Edwards, managing director of Ludlow Food Centre said: “One of the challenges we have here at Ludlow Food Centre is communicating with our customers about how we procure and create our products using produce reared or grown on our farms, which extend to some 8,000 acres surrounding the Farmshop.

"What I hope the new brand will give us is the opportunity to dramatically improve this. We want to be able to communicate in a clear, consistent and uniform way all of the things we do that makes us unique, whether that is collecting the milk that makes our cheese fresh from our dairy each day or producing our jams and chutneys in small batches to aid quality.”

Paul Hill, general manager of Ludlow Food Centre added: “As we produce the majority of what we sell, we can guarantee quality throughout the whole journey from farm to shop and we think it is important that our customers can see this open production as well as touch, taste and smell the produce on offer.”

"As such we will be looking to reinstate those windows into the production areas that have been hidden by displays. We have also taken on board feedback about accessibility around the shop and considered how best to avoid wait times during busy periods, all of which we have built in to the changes we have made to the shop floor layout.”

The onsite café, Ludlow Kitchen, and The Clive Restaurant with Rooms will also undergo a rebrand with The Clive becoming The Clive Arms. Both businesses will remain open as usual during the planned works to Ludlow Food Centre.