Telford-based Lyreco reveals new look

The international workplace solutions company – which employs 9,000 people across the world – has revamped its logo and corporate branding to highlight the core principles behind the business.

It has also adopted a new corporate strapline – 'Working Together for Tomorrow' – to underline its mission to be environmentally sustainable.

The new look was unveiled at its UK headquarters in Telford at a special event which saw the 500 employees being welcomed to the rebranded offices by their senior management team through an arch of balloons.

Peter Hradisky, managing director of Lyreco UK and Ireland, said reaction to the new branding had been excellent.

“We wanted to create a new, strong, modern logo which reflects our values, but at the same time still be recognisable with our branding.

“We have almost 100 years’ experience of working with our customers and our employees to help both succeed in everything they do, but are also committed to doing everything we can to create solutions which are sustainable.”

Mr Hradisky said the new strapline reflected the company’s drive to be as environmentally-friendly as possible through a host of initiatives designed to cut waste and boost recycling.

“We say we are working together for tomorrow because we want to create an environment that our employees are proud of so that they are also proud to work for this business.

“I am really excited and proud of the new branding and the feedback from staff shows that they are too. We cannot wait to communicate this across the business and our customer base.”

The award-winning firm, which works with high street names as well as small and medium-sized businesses across a number of different sectors, has an internal charity programme working to improve education in some of the world’s more deprived areas.

It has won worldwide recognition for both its community and environmental efforts. The Telford-based call centre offers its services to the BBC for Children in Need phone donations each year and staff raise funds for a host of charities.

A video about the new branding can be found at youtube.com/watch?v=4gEojLMU6jw