Shropshire Star

Sports Direct and House of Fraser owner reports big increase in profits

The company behind Sports Direct and House of Fraser has said strong online sales and busy shops since lockdown ended increased its profits in the last six-month period.

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Pre-tax profit rose by 17.6 per cent to £106.1 million at Frasers Group, in the half year to the end of October, even amid a 7.4 per cent drop in revenue to £1.9 billion.

The company, which is part of Newcastle United owner Mike Ashley’s business empire, said the increase had been driven by a strong start in its stores since lockdown ended. It also credited growth in its online business, new stores opened by its Flannels brand, and operating efficiencies.

The figures end in October so do not take into account the lockdown that hit England last month.

It comes as a new Fraser store is to open in the Mander Centre in Wolverhampton, taking the place of Debenhams which closed earlier this year.

As well as House of Fraser, it will also feature Flannels and Sports Direct in a mix of billionaire businessman Mr Ashley’s retail empire.

“Unfortunately the Covid-19 crisis continues to be a significant issue for all of us and we are currently living through a second wave. This has resulted in more lockdowns and restrictions which are materially impacting the business,” said chairman David Daly.

Almost all of Frasers’ shops were closed in England from November 5, and Wales shut for a little over two weeks.

But Frasers indicated it had reopened stores in England on December 2, and online performance was still strong.

This means it expects earnings before interest, tax, depreciation and amortisation to increase by about 20 per cent to 30 per cent over the financial year, a better range than previously guided.

Mr Daly also echoed calls for reforms to business rates.

“I do not wish to comment on the wider Covid-19 picture but from a general retail perspective it is impossible to ignore the lack of clarity of guidance when it finally arrives.

“Fortunately the Frasers Group is a strong business built on solid foundations.

“We can weather most of the storms faced this calendar year, however much of the UK High Street, which was already suffering before Covid-19, won’t survive unless the Government addresses the out-of-date business rates regime which is due to return come April 2021.”

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