Awareness week attracts global audience and produces a best-seller

The How 2 Entrepreneuro book was put together by G Sabini-Roberts, from Gobowen, and Sara Kedge as an aid to encourage young neurodiverse people who may struggle with feeling comfortable in the workplace to consider working for themselves.

Neurodiversity Celebration Week ran from March 15 to 21, drawing a global audience in its bid to raise awareness of neurodiversity in all its forms.

The work of G, helping to highlight how brilliantly different neurodiverse brains are, also attracted the interest of music legend Carrie Grant MBE, who invited them to take part in an online discussion.

G, who runs design company Branding by G based in Oswestry and is autistic, said: “It was an amazing week and the feedback was brilliant with many people saying it had been really useful and helpful, striking a chord with their own particular circumstances.

“We are absolutely delighted that the ebook we put together reached the top of the Amazon best-seller chart – going from concept to attracting global attention and the number one spot within just two weeks.

“The How 2 Entrepreneuro book has really taken off and I would like to thank the 17 neurodiverse entrepreneurs from around the world who contributed and have helped to make it the success it has become.

“I was also delighted when Carrie Grant contacted me too. She’d been following me online and invited me to take part in a recorded conversation to discuss neurodiversity and its intersections with other diversities.

“Carrie and her husband David have four neurodiverse kids and I've been an admirer of Carrie's advocacy work for the neurodiverse community for some time. We had an insightful chat and the video of it is still available to view at https://www.youtube.com/watch?v=vf9RtEbmXEM.”

Neurodiversity refers to the range of differences in individual brain function and behavioural traits. Neuro-diverse people see things differently, work things out differently, interpret things in new and interesting ways.

According to the Department of Education, 15 per cent of students in the UK have a learning difference and many students with special educational needs have negative school experiences. Beyond that, a recent study by the Institute of Leadership & Management found that 50 per cent of managers would not want to employ or line manage a neurodivergent person.

G added: “The awareness week celebrated neurodiversity in all its forms and it’s hoped it’s given neurodiverse people the confidence and belief that they can create their own business, and to build lives that allow their unique brilliance to shine.”

G has also teamed up with Shiggi Pakter to record a podcast which aims to lift and inspire others. The Entrepreneuro Show showcases how neurodiverse people have forged their own path in life, either though setting up their own business or choosing an alternative career path.

And as part of a TEDx talk in May, G will be on stage discussing neurodiversity in business, using their autism as an example, and shine a light on how different ways of thinking can be an asset.