Radnor Hills set for first national TV advertising campaign as part of Alton Towers link-up
Soft drinks company Radnor Hills has teamed up with Alton Towers Resort for its biggest ever on-pack promotion – and its first national TV advertising campaign.
The Powys company's Radnor Splash flavoured water range is part of a ‘Thirsty for Thrills’ on-pack promotion in partnership with the theme park.
Knighton-based Radnor teamed up with Alton Towers Resort to offer 2-for-1 entry on every 500ml and 1.5L bottle, using an on-pack code and saving customers up to £68 on their next family day out.
The campaign will be backed by the brand’s first national TV advertising campaign, which will hit millions of households this summer.
Radnor Splash has been around for 20 years and sells at the rate of two units every second. It is available in six sugar free, naturally flavoured, fruity flavours: Orange and Passionfruit, Apple and Raspberry, Lemon and Lime, Strawberry, Forest Fruits and Watermelon.
Chris Butler, Marketing Manager at Radnor Hills, said: “We are delighted to be partnering with Alton Towers Resort and to be able to offer such a fantastic value promotion to our consumers.
"We are also excited to be launching our first ever TV advertising campaign aimed to help support and encourage family days out as well as encourage retailers to stock up.”
Radnor is a family-run, sustainably focused soft drinks manufacturer, which has been producing great-tasting soft drinks for over 30 years.
The company has a wide range of products under the Radnor portfolio, including Radnor Fizz & Fruits and Heartsease Farm, a range of premium pressés.
