First look inside new store as revamped Frasers opens its doors in Telford
The new-look Frasers store has opened in Telford Centre featuring a host of fashion and beauty brands.
The store, rebranded from House of Fraser, includes the likes of Good American, True Religion, All Saints, Barbour, Boss and French Connection.
Telford Centre manager Glynn Morrow was thrilled by the reopening and said: "It looks amazing."
"In terms of where our department stores have sat over the years, we have had BHS, Debenhams and House of Fraser.
"House of Fraser is now Frasers, which is great, and there is still a need for a high-end department store."
"It's great for us as a town centre because it means we are delivering as much as we can for our shoppers coming in."
"The brand line-up in there is fantastic, with anything from Jack Wills, Ted Baker and Calvin Klein and beauty, with Clinique, Benefit and more.
"I think it will trade here fantastically well. There's certainly been a gap in the market for beauty since Debenhams closed."
"From our point of view, it's that confidence and investment that continues to be made by major brands such as Fraser reflects our growing appeal and continued out-performance in the region.”
