Shropshire manufacturer Jesmonite launches new website

The new site has been built by Ascendancy for Bishop’s Castle-based Jesmonite, bringing together two previous websites and creating an enhanced platform to display the company’s products and increase future growth in traffic.

Jesmonite produces an eco-friendly resin used by customers through a growing network of international distributors on a huge range of items, from small craft projects to award-winning architecture.

Helen Culshaw, Director of Newport-based Ascendancy, said: “The craft market really took off during the pandemic, leading to Jesmonite's website becoming dominated by a craft focus while the firm’s architectural projects were displayed on a second site.

“They wanted to bring the two websites back together to show the full range of what their product can do, while also giving the best possible platform for future traffic growth.

"We worked closely with Jesmonite to achieve the project objectives and create a strong, impactful website that is fit for the future of the business.

“The new website showcases the stunning projects that can be created using Jesmonite, using impactful, sharp imagery to show the full range of ways the product can be used, from the smallest project to the largest.

“It has a clear, modern, responsive look that allows visitors to find what they are looking for quickly and easily, and the user journey has been streamlined to become an intuitive, clear and positive experience, using drop down menus to show at a glance the available content.

“The site has been built in WordPress, the world’s leading Content Management System, and the same as Jesmonite’s previous website – helping a seamless transition while ensuring the Jesmonite team can pick up the editing functionality with ease.”

Katy Williams, of Jesmonite, said: “We are extremely happy with the website and the feedback from our distributors and customers has been fantastic."