Shropshire report assesses environmental impact
A digital marketing agency in Shropshire has produced a report which assesses the website emissions of B-Corp-certified companies.
The aim of the study, by SEO Director and co-founder of GrowRoom Will Bourne, was to highlight the environmental impact of these companies’ websites and encourage B-Corps to make reducing the environmental impact of their websites a priority.
The company evaluated a five per cent sample of B-Corp certified organisations with a headcount of 10 or more.
"Using tools like Green Web Check and Ecograder by Mightybytes, we assessed their websites sustainability," said Will. "Green Web Check verifies whether websites use hosting powered by renewable energy, while Ecograder estimates greenhouse gas emissions per page load and offers ways to improve your score.
"The study focused on homepage performance as a representative sample.
