Market Drayton-based Müller unveils new products
Dairy giant Müller has announced two new yogurt products as it continues to develop and market a new generation of branded yogurt and desserts products.
The dairy company has revealed Müller Quark Yogurt and Müller Corner Lactose Free, with both products launching in March and May respectively.
The dairy company has already announced a £100 million investment over the next three years, as it aims to introduce new branded and private label products.
Müller Corner Lactose Free is made at the firm's headquarters in Market Drayton.
Made with Müller Milk, it represents the company's first step into the lactose free sector.
Consumers will able to purchase Müller Corner Lactose Free in Asda from May, Morrisons from June, and then Tesco shortly after. It will be available in two flavours – strawberry and red cherry – in single flavour four-packs.
A first for Müller in the UK, the recipe of Müller Quark Yogurt combines traditionally thick Alpine Style Quark with creamy yogurt.
Müller research found that 30 per cent of thick yogurt consumers did not return to the sector as a result of taste.
By combining quark with Müller yogurt, the dairy company plans to grow the category by attracting new shoppers and re-attracting lapsed buyers.
Consumers can currently purchase Müller Quark Yogurt in Asda and in other retailers from September. The product will be available in three flavours – plain, strawberry and vanilla – in 150g singles.
Already this year, Müller has announced a 13.5 per cent reduction in total sugar across its yogurt portfolio, equalling 1759 tonnes, since 2015, and launched Müller Corner Plain, its first ever Müller Corner that is made with unsweetened natural Greek Style yogurt.
The Müller Corner Plain range replaces the Müller Greek Corner range and contains, on average, 27 per cent less total sugar. The business has also successfully reformulated and relaunched its Müllerlight Fruitopolis range so that it contains zero per cent added sugar.
Michael Inpong, chief marketing officer at Müller said: "Alongside creating everyday moments of pleasure for our consumers, we're focused on building a vibrant future for the British dairy industry. We are already the UK's favourite yogurt and desserts brand, but we must continue to meet the needs of our customers every step of the way.
"We have increased our marketing spend by almost 25 per cent, extended our successful partnership with British Athletics, and with Müller Quark Yogurt and Müller Corner Lactose Free, we will continue to strengthen our leadership in new and exciting parts of the category."
