37 per cent rise in reported cases of child sexual abuse in Shropshire

The NSPCC said that in 2016/17 its helpline referred 48 contacts to police and children’s services from members of the public concerned a child was being sexually abused.

This compares to 35 referrals the year before – a rise of more than 37 per cent.

Superintendent Richard Long of West Mercia Police said it takes reports of child abuse "very seriously" and – despite the concern – the force welcomed the fact that more victims have the confidence to come forward.

He said: "West Mercia Police takes all reports of child abuse very seriously. We know that historically, reports of sexual offences against children have been underreported.

"Although it might seem concerning to see an increase in reporting of these offences, we welcome the fact that more victims have the confidence to come forward to report recent and non-recent incidents.

"Over the past few years, we have seen more children and adults come forward with confidence in the police to report abuse, regardless of when it occurred.

"The increased use of social media by offenders and victims has also contributed to an increase in reports of sexual offences, as has better awareness among young people of what constitutes a sexual offence.

"Protecting children is a priority for West Mercia Police and we are committed, with our partners, to bringing offenders to justice, whilst providing a supportive and caring service to children who have been affected and feel able to talk to us.

"We know how difficult it can be to come forward and seek support, however, we would urge anyone who has been a victim of sexual offences to contact the police. They will see specially trained officers who treat all cases in a caring and sensitive manner."

Across the UK, the charity's free and confidential helpline referred an average of 90 contacts a week including 4,677 calls in total – an increase of 31 per cent.

There were also a further 3,912 contacts where Helpline staff gave advice about sexual abuse against young people.

To ensure as many of these young people are getting the help they need the NSPCC has launched its ‘Light Up Christmas for Children’ appeal.

John Cameron, head of helplines at the NSPCC, said: “It is deeply worrying that so many children are potentially being exposed to such a devastating experience, but at the same time it also suggests that as a society we are much more alert to the risks and much more willing to come forward and share our concerns.

“Sexual abuse can do huge damage to a child’s life and left untreated will often haunt them long into adulthood. It is therefore vital that anyone who suspects a young person is in danger contacts the authorities or gets in touch with us through our dedicated helpline.”

The NSPCC is urging the public to support the campaign by making a small cash donation via text.

It is estimated the one in 20 children in the UK have experienced contact sexual abuse. The NSPCC is calling for a UK government-commissioned, nationwide prevalence study on child abuse and neglect – sooner rather than later – so they can understand the true scale of this problem.