Watch: Shropshire farmer rob's crop wrapped in pink for charity
They have been likened to giant marshmallows – great lumps of pink springing up on the fields of Shropshire.
But they are all the work of farmer Rob Manford, who has brought some colour to the job of wrapping up silage bales.
Rob also hopes the stunt will raise cash for charity, as well as making people smile.
Rob, from Upper Wiggington, St Martins, near Oswestry, is taking part in a fundraising campaign for Breakthrough Breast Cancer and the Breast Cancer Campaign.
The 29-year-old uses the baling rolls in his business as a farm contractor, which he has run with his father for the last 10 years.
He said the brightly coloured bales have caught the imagination of farmers across the area. "They're in about four or five places within a 20 mile-radius at the moment. The farmers have been trying to place the pink bales near to the roads so people can see them. They love it," he said.
"The black ones are a bit boring. These ones look like giant marshmallows. It costs slightly more for a pink wrap than black, but the farmers are willing to pay for it.
"I've got two rolls left now. I've used about 10 rolls up but I'm struggling to get hold of the wrap now."
The idea originated in New Zealand last year and was conceived as way of raising money for people living with secondary breast cancer.
In the UK, the wrap is manufactured by Volac, and has proved so popular it has sold out. The suppliers of the pink wrapping are sending 10 per cent of the proceeds to cancer charities, raising at least £10,000.
