Pork from the UK takes centre stage in China
Exporters have had the opportunity to showcase high-quality pork from the UK in the valuable Chinese market at Asia’s largest food and beverage show.
AHDB once again had a presence at SIAL China – a major exhibition which sets the benchmark for overseas companies stepping into the Asian marketplace.
As well as providing valuable market insight into trends and innovations of the food industry, the three-day event which started on Tuesday presented a significant networking opportunity for exporters looking to grow their business in this all-important region.
Due to travel restrictions, AHDB’s stand was hosted by its China-based representative Holly Chen, joined by UK pork exporters' China-based team.
This is a hugely important event which allows us to showcase our pork to a number of key influencers and importers.
China remains a key market for our pork exports and despite the challenges of the last year, AHDB is committed to exploring all potential opportunities within this region and continuing to develop strong relationships to support trade between the UK and China.
The value of pork exports has risen dramatically over the last few years, rising 46 per cent in 2020 – up from £191 million in 2019, to a staggering £279 million.
Susan Stewart is AHDB Export Manager
