Len's Light and Morrisons team up for Tractor Tuesdays
Supermarket giant Morrisons has teamed up with charity Len's Light to introduce a new offer for farmers in a show of support for the nation’s growers and producers.
‘Tractor Tuesdays’ will provide a 25 per cent discount for farmers in cafés every Tuesday and aims to bring farmers together with each other as well as make the industry more visible to customers shopping in stores for the food they produce.
Farmers simply need to present their County Parish Holding number, Young Farmers Card, or NFU Membership to apply the discount across the popular selection of breakfasts, lunches, hot drinks and snacks.
Morrisons is working alongside Len’s Light to introduce the initiative.
Len’s Light was set up by Andy and Lynda Eadon after the death of their son Len, who took his own life on New Year's Day in 2022.
The charity is dedicated to improving support for mental health in farming and the charity encourages connection and conversation amongst farmers who face many challenges including unpredictable costs and weather conditions and often work alone in remote rural locations.
Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, said: “Introducing Tractor Tuesdays at all our cafés is a meaningful way for us to show our continued support for British farmers, to encourage farmers to come together and share stories in good and more difficult times.
"The discount also allows farmers to make the most of our popular, quality food and drink in our cafés for a fraction of the price and is a token of gratitude for all their hard work.”
Andy and Lynda Eadon, at Len’s Light, added: "Our mission is to ensure that no one in the rural community feels isolated or alone.
"We aim to throw light on the mental health and suicide issues facing the the rural community and break down stigma around these in the farming community but our focus is very much on positive mental health.
"Company, conversation and recognition are important to mental wellbeing and Tractor Tuesdays offers all of these. We hope they will bring lots of people together.”
From the new year, alumni from Harper Adams will be involved in supporting the ‘Tractor Tuesday’ events.
Professor Ken Sloan, Vice-chancellor, Harper Adams University, said: "Andy and Linda are doing vital work encouraging farmers to take the time to talk. It's something we want all of our students to do at Harper Adams, and it's great to see Morrisons backing Len's Light and British farmers with Tractor Tuesdays."
