Award win for Massey Ferguson

"The accolade highlights the innovative integration of traditional tractor-building principles with advanced technology, designed to enhance farmers' productivity and efficiency," a spokesperson said. 

"The MF 9S exemplifies outstanding performance, reliability and an enhanced user experience, making it a standout choice for modern agriculture." 

Six models in the MF 9S Series offer power outputs from 285hp to 425hp and feature Massey Ferguson’s Protect-U engine and cab installation, which delivers unrivalled visibility and comfort. Key to its success is the distinctive design’s unique 18cm gap that isolates the encapsulated engine from the cab.

All MF 9S tractors are equipped with Massey Ferguson's renowned Dyna-VT continuously variable transmission, which offers new power management to deliver additional torque and horsepower. 

The MF 9S Series features optimum connectivity from MF Guide and MF Connect, fitted as standard.

The MF 9S also introduces additional efficiency, including MF AutoTurn, AutoHeadland, a Central Tyre Inflation System (CTIS). 

The MF By You customisation centre further extends the wide range of factory-fitted equipment for the MF 9S Series. 

This offers tractor owners the option to increase productivity and comfort, boost performance and enhance operations.

Meanwhile, Massey Ferguson has announced the completion of Agrispace, a new 2,800 m² world-class Customer Experience Centre located at the heart of the Massey Ferguson Campus in Beauvais, France.

“This one-of-a-kind hospitality destination offers Massey Ferguson customers, dealers, business partners, students and employees," said Thierry Lhotte, Vice-President and Managing Director of Massey Ferguson Europe & Middle East. 

"It has a wide range of meeting rooms, an auditorium, product and services exhibits, a merchandise shop, a restaurant and a museum depicting the brand’s 175 plus years."