Supermarket to donate its surplus food to Bridgnorth Foodbank

Aldi is now donating surplus food directly to Bridgnorth Foodbank, which provides supplies for vulnerable people living locally.

The new partnership follows on from a successful trial between the supermarket and community engagement platform, Neighbourly. Aldi has paired up its stores in Shropshire with local causes that are now collecting surplus food up to five days a week.

Each store is donating perishable items such as fresh fruit and veg, long life items and baked goods.

The trial began in January, and following its success, was rolled out across Aldi’s entire store estate.

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Last year the supermarket donated two million meals to charity and expects to increase this by 50 per cent now the trial has been extended to its 827 stores.

Fritz Walleczek, managing director of corporate responsibility at Aldi UK and Ireland, said: “We’re always looking for new and creative ways to increase the amount of food we are able to donate. This partnership is enabling us to distribute even more surplus stock, while supporting a vast range of good causes, across the West Midlands.

“Our aim is for fresh, healthy food to be accessible for everyone, and Neighbourly are helping us to extend this commitment beyond our affordable range of fresh products.”

Steve Butterworth, Neighbourly CEO said: "We are delighted to be partnering with Aldi on this programme and to help them realise their ambition to benefit those communities local to each and every one of their stores across the UK. Food surplus is a challenge Aldi is committed to playing its part to address. This approach is critical to ensure surplus food finds its way easily to the good causes supporting those communities that need it most."

Any local charities in Bridgnorth looking to partner up with an Aldi store can email aldi@neighbourly.com to apply.