Shropshire Star

Severn Valley Railway launches urgent survival appeal warning it 'may not make it to next year'

One of the region's most popular tourist attractions has launched an urgent appeal for donations, as bosses warn it may not survive its current financial crisis.

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Bosses at the Severn Valley Railway say events of the last three years have had an enormous impact on business

Leaders at the Severn Valley Railway have today launched a £1.5 million 'Survival Fund' appeal, after a "double whammy" of "escalating costs and lower revenue" has prompted urgent action.

Bosses say the railway has been profoundly affected by changes in the financial climate over the past three years, as a result of the Covid-19 pandemic, the war in Ukraine, post-Brexit supply chain issues and the cost-of-living crisis.

The railway has reassured passengers that it is "fully committed" to delivering the highest standards of experience over the coming year, but without an urgent injection of cash, its future is at risk.

Chris Walton, interim chairman of SVR (Holdings) Plc, the railway's operating company, said: "“We’re facing the double whammy of escalating costs and lower revenue.

“Costs across the railway have spiralled, including utilities, coal, diesel, steel, copper, catering supplies and interest rates.

"For example, in the past 12 months alone, our electricity bill has more than doubled, and this year it will not be far short of £500,000. All of these factors are outside our control.

“Put this against the fact that passenger numbers were down last year by about a third, compared to pre-Covid. That equated to around £1.5 million in lost revenue, which has left us badly weakened.

“We place huge value on the support the SVR has received over the years. This has helped it to grow from its humble beginnings in the 1960s into one of the UK’s leading, award-winning and much-loved heritage railways.

"We would not be making this appeal if it wasn’t completely necessary for the survival of the railway, and we hope our supporters will understand the difficulties we face, and give us their backing.”

Severn Valley Railway, Bridgnorth

The railway has already considered a raft of cost-cutting measures, including recruitment freezes for non-essential roles as well as voluntary and compulsory redundancies.

For the first months of this season, it has been running services on fewer days per week than last year, in order to cut back on operating costs.

The railway will be reviewing this in May.

Severn Valley Railway, Bridgnorth. Station staff member John White

Jonathan ‘Gus’ Dunster, the railway's interim managing director, added: “We’ve made sure our offer to passengers for 2023 is as exciting and varied as you’d expect from a leading and award-winning heritage railway and visitor attraction.

"We’re confident that we can deliver on and surpass visitor expectations.

“However, operating a heritage railway is a cyclical business.

"For several months at the beginning of each year, there’s very little income, because we’re not open to the public.

"Pre-Covid, we got ourselves through this lean time by having a cash reserve in the bank, but that option has been taken away by the combined financial challenges of the past three years.

“Unless we address this situation urgently, we won’t be able to lift the railway out of the financial difficulties it’s now facing.

"The Survival Fund will help us through the coming, very difficult year, in order to start 2024 with a sufficient ‘reserve’.

"Then we’ll stand a real chance of getting the railway properly back on its feet, so it can thrive and be fit for the future.”

The Survival Fund appeal has been launched jointly by the three companies that form the Severn Valley Railway – SVR (Holdings) Plc, the SVR Company Ltd and the SVR Charitable Trust.

Donations to SVR's Survival Fund appeal can be made at svr.co.uk/survival.