Shropshire Star

Tourism conference to look at staycation competition

The first major tourism and hospitality conference held in Wales since the Covid-19 pandemic began in the UK last year is to go ahead in Llandrindod Wells in November with the focus on moving forward and competing with other staycation destinations.

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MWT Cymru’s membership and marketing manager Claire Owen chats with Populate Social founder Dan Simmons at the Mid Wales Tourism Conference in 2019.

Mid Wales Tourism Cymru has announced that the 2021 Mid Wales Tourism and Hospitality Conference will be held at The Metropole Hotel on November 9.

To help ensure a safe conference, everyone attending must have an up to date NHS Covid pass.

“We all have a responsibility to keep each other safe at this year’s conference,” said Val Hawkins, MWT Cymru’s chief executive. “Whilst the success of the vaccine programme in Wales has provided us with the opportunity to meet in-person this year, we all must take steps to stop the spread of Covid-19.”

MWT Cymru is an independent organisation that represents more than 600 tourism and hospitality businesses across Powys, Ceredigion and the Meirionnydd region of Gwynedd.

“The tourism and hospitality sector has been one of the economic sectors hardest hit by the pandemic,” said Mrs Hawkins. “The focus of this year’s conference is to explore how individual businesses, communities and organisations can pull together and rebuild as we move forward to 2022 and beyond.

“With the unlikely return of the international market to the levels seen pre-pandemic for another few years, destinations across the UK will be focusing their attention on the domestic and staycation trend. With increased destination competition, how will Mid Wales compete?

“Our conference provides an opportunity to cover topics that matter most to tourism and hospitality businesses. It is an event not to be missed, no matter how big or small your business is.

“The conference is designed to give businesses a clearer idea of what's going on, what's changing and what we can all do to better work together to keep Mid Wales at the forefront of people's minds.”

Delegates will hear from experts in their fields and have an opportunity to network with other tourism and hospitality professionals, industry leaders, suppliers and business support organisations.

The line-up of speakers for the conference, which is being sponsored by pan-Wales apprenticeship provider Cambrian Training Company and supported by Visit Wales, will be announced in the next two weeks. For more information and to book tickets visit www.midwalestourismconference.co.uk

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