Revised Shrewsbury Travelodge plans branded 'incongruous and intrusive' amid major objections
The country's heritage guardians say resubmitted plans for a new town-centre Travelodge 'do not address our concerns'.
Shrewsbury-based Morris & Co has applied to Shropshire Council for permission to build the hotel on the town's Barker Street Car Park.
The application is a second attempt from the company to secure approval, which would allow the construction of a Travelodge on the site.
The first application was submitted, heavily criticised, and then withdrawn in less than two months.
One of the main objections to the proposal was over the appearance of the planned building, and the fact it would be just metres away from the historic Rowley's House and Mansion.
The Grade II listed timber-framed building dates back to the late 1500s. It was built by successful wool merchant Roger Rowley – while the brick mansion was built by his son in 1618.
The latest proposal includes a redesign for the Travelodge focussed on a 'street-scape form'.
As well as containing space for 83 bedrooms, the ground floor of the building would be made up of units for commercial premises – as well as the Travelodge reception.
