Football club kicks off Poundland's new Telford store
A junior football team were on hand to cut the ribbon at the new ribbon at Telford's new Poundland store on Saturday.
The store in the Forge Retail Park on Collier Way opened its doors for business on Saturday at 8am, with local club Dawley Wanderers invited to snip the ribbon at the cut price shop.
The new Poundland branch, in the former Outfit unit, has sponsored the Telford junior football club.
The new branch carries the Walsall-based company's full range of groceries, clothing and homeware in a 12,000 sq ft recently refurbished unit.
It is the second Poundland store in Telford, with the discount brand also operating out of the Telford Shopping Centre.
The discounter said the new store, which was not part of their recent acquisitions of former Wilko shops, and has created 21 new jobs in the town.
It's opening comes as the company also reopened ten former Wilko stores on Saturday, rebranding them to Poundland after acquiring its former rival branches.
The former Wilkos are in Worcester, Melton Mowbray, Matlock, Chepstow, Nottingham, Ellesmere Port, Brigg, Redruth, Ferndown and Pontypool.
Unfortunately, for Oswestry shoppers, Saturday also marked the closure of their Wilko branch, which was not acquired by the Poundland brand.
Poundland director of retail, Darren Kay, said: “We are delighted to have opened our newest Poundland store in Telford, providing shoppers with the very best of what we have to offer.
“This is our second Poundland store in Telford and we are really pleased to be able to offer local people more choice and more great value in another superb location.
“We have been working hard to make sure our new store at Forge Retail Park is a cracking example of the breadth of what we can offer.
“And just like all our stores, it provides amazing value to customers looking to make their money go further.”
