April Fools’ Day: In car dating, drone delivery and emoji windscreens for car buyers
Manufacturers have weighed in countless times with their own pranks
April Fools’ Day is an opportunity for the motoring industry to come up with some weird and wonderful campaigns – some of which appear just a little too believable.
We’ve compiled five of the best spoofs from this year.
BMW dDrive technology
BMW promised that furry drivers would be able to experience ‘the ultimate driving machine’ for themselves thanks to a carbon fibre fan fitted to a comfortable basket.
Designed to give pooches an BMW-style open-air experience, the basket was even finished in soft Nappa leather.
Hyundai’s ‘Click to Fly’
This was a pretty convincing one from Hyundai.
Building on its ‘Click to Buy’ online car-buying scheme, this new campaign revealed that customers could have a brand new vehicle delivered by drone in ‘less than two hours’. Thanks to a well-made video, this one nearly won us over.
Honda’s in-car dating app
Created to ‘help drivers find love at the wheel’, this technology used an ‘innovative digital windscreen’ to allow those behind the wheel to swipe right or left using their wipers.
We couldn’t help but think that this would be a little dangerous if it were real.
MG develops voice-controlled emoji windscreens
MG came up with this cracker designed to allow drivers to let each other know just what they thought of their driving.
The software would give motorists the ability to communicate their emotions with a range of emojis, controlled by buttons on the steering wheel.
Castle Combe’s relocation plans
Castle Combe is a legendary British race track located in the South West of England.
It’s been there for more than 65 years, but the owners of the circuit decided – on April 1, no less – to announce that it was planning to move its entire operation to the Orkney Islands. A big April Fools’ Day attempt, we just couldn’t imagine the circuit being anywhere else.
