Mini to offer 3D-printed personalisation upgrades

Car personalisation is to be taken to the next level as one car manufacturer unveils a new 3D-printed customisation package.

Mini owners will be able to personalise their cars by designing exclusive items.

Mini Yours Customised will be available to UK customers this year, with new products being released throughout 2018.

Customisations via the online portal will include indicator inlays, trims for the interior passenger side, LED doorsills and LED door projectors.

The personalised products will be manufactured using 3D printing and laser lettering, and delivered within a few weeks.

New advanced production processes enables precise recreation of the designs and customers will be able to fit items to their vehicle themselves, or have it done by a Mini retailer.

The upgraded items are also fully removable, allowing for customised vehicles to stay on-trend or to be restored to their original specification for resale.

Mini says the new customisation range reaffirms its position as a pioneer in offering new options, digital services and the establishment of innovative production processes.

The brand said: “Individualisation has always been highly valued by the worldwide Mini community, as evidenced by the exceptionally large and diverse range of existing special equipment and original Mini accessories.

“From 2018, customers will be able to further enhance their vehicles by selecting between different colours, patterns, surface finishes and icons when designing Mini Yours Customised products. They can also integrate their own text and even their personal signature into various designs.

“This unparalleled design freedom will allow Mini drivers to transform their car into a one-of-a-kind, defined only by the customer’s individual style and creativity. Customers can remove or replace their designs at any time in the future to ensure that their vehicle remains as up to date as their own personal style.”

By Will Rimell