Citroen unveils new retro-inspired logo for ‘exciting and significant next chapter’
New badge has been introduced to tie in with electric mobility.
Published
Citroen has unveiled a new brand identity and logo as the firm looks ahead to an electric era.
The 10th evolution of the badge in the brand’s 103-year history, the branding has a retro look that looks closer to classic branding from the French firm’s past. The iconic two chevrons remain, but are now smaller and wrapped in an oval rather than being free-standing like they are currently.
Citroen says the new badge ‘signposts the brand’s transition and evolution’, with the emblem having its first outing shortly on a new Citroen concept car, and will then ‘progressively’ be rolled out on the brand’s production models from the middle of 2023 onwards.
