The Croud Meadow: New name for Shrewsbury ground as sponsorship deal signed
The home of Shrewsbury Town is to have a new name from next season after a new sponsorship deal was announced.
Montgomery Waters Meadow will officially become The Croud Meadow after Town announced a two-year deal with Shrewsbury-founded digital marketing agency Croud.
The sponsorship is a childhood dream of Ben Knight, co-founder of Croud, who are also supporting the Shrewsbury Town Foundation.
Jon Ditchburn, executive operations director at Croud, said: “This couldn’t be a prouder moment for us at Croud.
“As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers on to a global stage.
