Shropshire Star

New app launched to help Wolves Academy players

There seems to be an app for everything nowadays - and Wolves’ Academy players have been given one to help to them stay on top of their game.

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The Wolves Academy App will allow the players - and their parents and coaches - to access training schedules, coaching tips, sports science and nutritional information.

It is believed to be a ground-breaking move which will help Wolves’ future stars in their development and preparations ahead of games.

The app came about after the club approached Shropshire digital agency Reech about creating a digital manual for their academy players.

Wolves Academy manager, Gareth Prosser, said the new app would revolutionise the way they were able to communicate with players and their families.

He said: “Technology is a massive part of football – and life in general - these days and we wanted to really embrace it in the best way possible. Contact with players and families is important for us, as is the way we educate and inform our young players about the philosophy and culture of the club.

“The app will allow us to communicate with academy members in the most effective way possible. Previously, we would just send out emails to our academy players and their families, which wasn’t ideal.

“The app has taken things to the next level, with a wealth of information readily available and instant updates sent straight to their phones.

“Some of our young players live away from home with host families, so the app will also allow their families back home to keep up with their child’s progress.

“We’ll be continuing to develop the app in the future and introducing new features to make it even more interactive then it is now. Ultimately, everything we do here at the Wolves Academy is about nurturing our young players and preparing them for the next stage of their careers.”

Reech technical director James Brinkler said: “The club has been piloting it for nine months now and we will be launching an updated second version in August – just in time for the start of their return to the Premier League.”