Wolves sign new kit supplier deal with Castore

The landmark pact will see Wolves receive the largest technical partner sponsorship deal in the club's history as the premium sportswear brand will manufacture the playing kits and coaching apparel – while the club will manufacture and distribute replica products under licence from Castore.

This model will be the first of it's kind for elite sport in the UK and will allow supporters to browse a wider range of products which are bespoke to Wolves. This includes women's replica, training and travel wear.

The club's general manager for commercial operations, Vinny Clark, said: “This is truly a ground-breaking deal in Premier League football, which challenges the established order of things, and we are delighted to have found a progressive and disruptive partner in Castore to embark on this journey with us.

“From our first meeting with Tom and Phil, co-founders of Castore, it became evident that we shared a passion to shake things up. We wanted to re-set how things worked from a kit partnership viewpoint to find a win-win-win scenario for our fans, the brand and the club respectively, and we believe this agreement achieves that.

“Our fans will get a great assortment of product that is unique to Wolves and has been carefully put together in response to the feedback we have received in recent years, and Castore will receive fantastic exposure to the Premier League’s multi-billion global audience.

“In addition to that, the partnership model allows us to have greater flexibility and agility in getting replica product to market, making this a commercially attractive venture, significantly ahead of what we have achieved in the past.

“Range and assortment of product is vitally important to us. We know our fans get frustrated when other clubs have the same kit silhouette, goalkeeper kit or training product as us, or if we can’t offer ladies sizing on replica product to our many women fans.

“These are consistent themes we wanted to address moving forward, and this partnership with Castore enables us to make significant improvements in our offering.

“Like some of Europe’s top clubs, we also want to give people access to our authentic pro garments, and a range of kit and training products in the same specification that our players wear, manufactured by Castore, will be available, which further strengthens our offering.

“We’re absolutely delighted to welcome Castore into the pack and I see an exciting journey ahead for the partnership.”

As part of the deal, a Pro Performance collection will be unveiled which will be worn by the first team and available for supporters to buy.

The first range will be the 2021/22 training wear, which will be launched in July. This will be followed by the 2021/22 playing kit which will be unveiled later this summer.