Shropshire Star

Powys business celebrate sweet success

Huge successes achieved at Free From Christmas Awards 2024 by small and large companies, with Welshpool business, Bubbling Stove being crowned micro-brand of the year.

By contributor seren charrington
Published
Best Micro Brand 2024 Roundel
Best Micro Brand 2024 Roundel

Winners of the coveted Free From Awards were announced throughout the afternoon of 4 November via Instagram and Bubbling Stove's win was revealed through the social media post reading:

"We are delighted to award this for 2024 to @charringtons_bubbling_stove based in Welshpool. There may be lots of gluten free brownies but it was the quality of many of these that spurred founder Seren to create something special with a simple yet profound inspiration: the desire to create a dessert that embodies indulgence and satisfaction in every bite. They can be so much more than a sweet treat, they can be an experience. 

"And Seren's talents do not stop with Brownies, Bubbling Stove Traditional Brandy Fruit Cake wowed judges this year in our Speciality category with judges describing it as ‘Beautiful, moist, and fruity! Absolutely sensational.’ ‘I think this is my favourite today, I love a good fruit cake. Looks very premium with all the fruit on the top, great flavour, not crumbly, nice texture.’ Congratulations @charringtons_bubbling_stove!"

Seren Charrington-Hollins the owner of Bubbling Stove explained her reaction when she first read the post: "I must admit that I had forgotten that the awards were being announced on a social media platform so when I went on to Instagram to post an few pictures of my Christmas pudding brownies, I saw the FreeFrom post that I was tagged in and was completely bowled over by the fantastic news. I am so deeply honoured been awarded this fantastic accolade. It is wonderful to gain recognition for my free-from baking."

In addition to being crowned Micro Brand of The Year, Bubbling Stove was also awarded a gold for her traditional brandy fruit cake, silver for her Rum and Raisin Brownies and bronze Christmas Pudding Brownies.

‘"A welcome focus on quality and inclusivity is evident this Christmas,’ said Free From Awards’ CEO, Cressida Langlands, ‘and those with food hypersensitivities will be served well come the festive season! We’ve also created the Mince Pie Matrix allowing consumers to see at a glance the various free from attributes of those Christmas staples on offer for 2024." 

Seren has had an outstanding year of recognition for her baking having been awarded a gold in The Great British Food Awards, two stars in the Great Taste Awards, a Gold in the annual Free From Awards and a Silver in the Halloween Free From Awards for their Apple Pumpkin Spice Brownies. In addition to these wonderful achievements Seren is shortlisted in the Veggie Awards 2025 and is a regional finalist for The Wedding Industry Awards for Welsh Wedding Caterer of the year. 

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