Searches for LGBTQ safe countries surge by 50 per cent in Shropshire
New research has revealed a surge in online searches related to LGBTQ safe countries in 2024.
Steppes Travel, which conducted the research, analysed multiple keywords including ‘LGBTQ safe countries’, ‘safest countries for LGBTQ, and ‘LGBTQ travel safety index.’
Shropshire experienced the third largest increase in England, with a 50% rise in average monthly searches in 2024.
Across the rest of England, West Sussex ranked first with a 100% increase and Worcestershire came second with a 67% rise.
- West Sussex 100%
- Worcestershire 67%
- Shropshire 50%
- Gloucestershire 33%
- Somerset 29%
- Staffordshire 25%
- Devon 25%
- Suffolk 20%
- Northumberland 20%
- Northamptonshire 20%
Staffordshire and Devon both saw a 25% rise and Suffolk, Northumberland and Northamptonshire rounded out the list, each recording a notable 20% increase.
Overall, the UK has experienced a 50% year-on-year increase in searches related to LGBTQ safe countries with England alone seeing a 100% year-on-year rise.
Speaking on the findings, Giles Cross from Steppes Travel said: “This surge in searches reflects a growing awareness and concern among LGBTQ+ individuals about their safety while traveling.
“The significant increases, particularly in areas like Shropshire, suggest that more people are actively researching which destinations will offer them security and acceptance.
“More than anything, this data underscores the reality that safety remains a key consideration for travellers in 2025 and, whilst the internet is a useful tool, real insight can only be provided by tour operators with specialist knowledge and active in-destination support. Seek specialist advice.”
